Relationship as the primary record
Training plans, attendance, progress, nutrition and communication are organised around the ongoing coach–trainee relationship.
All work
Portfolio / Own product
Guider.
White-label gym management platform
A B2B mobile platform that gives gyms a continuous, auditable record of the coach–trainee relationship.
StatusBuilt, pre-pilot
ProductMobile platform
MarketEgypt · Saudi path
Product overview
Gym management centred on the coach–trainee relationship.
Most gym software records memberships, payments and access. Guider extends the operational record into the work that influences a member's day-to-day experience: goals, training, nutrition, progress and coach communication.
- Type
- Own product, B2B white-label
- Role
- Product direction, architecture and delivery
- Stack
- Flutter · Springboot · AWS
- Markets
- Egypt, with a Saudi entry path
Product experience
From setup to daily accountability.
The interface connects onboarding, training, nutrition, progress and communication in one continuous product flow.
Product decisions
Built for continuity, ownership and operator control.
White-label from the start
Branding and operator configuration were treated as core product requirements, allowing each gym to present the platform as its own.
Continuity beyond one coach
The gym retains the engagement history, so a trainee can continue with context when staffing or coaching assignments change.
Build & delivery
Product direction through implementation.
The product was built in Flutter with BLoC for application state and Firebase for backend services. Delivery followed a Jira-managed Scrum workflow, with the backlog structured around user and operator outcomes.
Early discovery came from conversations with gym owners and coaches. The implementation was then shaped for a controlled operator pilot rather than broad release assumptions.